One of the defining phenomena of the present is the reshaping of the world into a digital era. With social media involved in sharing of content for business purpose in numerous platforms, ethics remains as one of the core value that each individual has a part to follow on the Internet.
Ethics is defined the concept of what is good, bad, right and wrong. In social media, the right ethic equals the right perspective and thinking on how to leverage appropriately and to engage people in the right manner.
-POWER OF BLOGS-
Individual read blogs as a source of information for reviews/recommendations for new products/places. Bloggers are known to be more truthful as compared to exaggerated advertisements.
For instance, if I were to buy any cosmetic products, the first source of information will never be from the physical shop. I would rather read recommendations from Singapore Influencer Blogger – Bongqiuqiu and Xiaxue.
The above are common methods of how a blogger advertises products through social media.
The truthful presentation of the topic is of vital importance to the readers thus bloggers are to carry responsibilities to be fair and factual to readers.
However, there are ongoing ethical issue such as “astroturfing”, where it’s defined as the attempt to create impression of widespread grassroots support for individual, or product, where little support exists which is seen sometimes in blogs and social media accounts.
An example would be a well-known social media management company, Gushcloud where they were exposed of their unethical practices; bloggers are encouraged to fake and inflate their advertising reviews.
“Using SG Private Trainers, Xiaxue engaged the services of Gushcloud. She bought an Instagram ad for $300 where she wanted Yilin, one of the bloggers manged by Gushcloud, to promote her the company’s services without revealing the fact that it was an advertisement.”
Blogger XiaXue revealed that Gushcloud’s influencers are paid to post fake reviews like the one stated, instead of giving a honest review upon the stated products/services. Ultimately they broke the readers’ trust with false information and ruined their own reputation.
(Source: https://www.youtube.com/watch?v=_x8259OvR3k – The consequences of astroturfing (Fake Reviews). Doctor Marketing – eMerit)
To gain credibility, influencers should have an honest representation of what they are promoting and not a distorted advertisement. Any intentional fabrication of any review could damage the company or blogger’s reputation.
Endorsement through bloggers is a great marketing method, but it should be executed ethically and professionally.